Baking is sharing

Baking is sharing

Baking is so much fun! Well, at least, that’s what I believe… and there are many reasons for it. The first one is that I love sweet things, from cakes to ice-creams, especially if it has chocolate or a creamy side to it. The second one is that I grew up in France where I would go by three ‘boulangeries’ on my way to school every day. The heart-warming smell of freshly baked bread would bring a spring to my step… and make me desire a nice croissant or pain au chocolat. The final one is that my mother and grand-mother were decent bakers too, so I inherited the desire to make delicious cakes, pies, breads,... at home. It seems like I am not the only one!

Baking with quality and varied ingredients was a bit of a challenge in the noughties, I have to admit. But I would make due… Fortunately I did not have to wait too long until the Great British Bake-off redefined the landscape completely… Since its inception in 2010, it has inspired many of us to get our hands dirty and even try a new career! The number of registered bakers in the UK doubled between 2011 and 2014 to 40,000! Isn’t that impressive? It is also a great money maker with a market of up to £3.6 billions for 2016. I certainly see the difference in the supermarkets… the ready-made desserts are more appealing and varied, the bakery section has a wider choice of breads and loaves, and the baking aisle hosts many products to create wonderful cakes. I love it!

But I bake mostly because I like to share, and there is nothing comparable to the joy that people have when they bite into a delicious slice of home-made bread or a double-chocolate chip cookie. For that reason, I had joined a cake club a few years ago, but the format wasn’t great. It was limiting our creativity. I since have given it a lot of thought and I believe that there is great potential for a baking community in the UK. Let’s use Ononga for it!

We now have baking groups in Coventry, Leamington Spa and Nottingham. The format is more fun and free: people bring any types of bake on a theme decided at the previous session and during up to 90 minutes, we talk about each other’s achievements and share tips and new recipes. It’s great because people can push their boundaries, perfect certain skills and get honest feedback from fellow bakers. If you are up for setting up your own baking club elsewhere in the country, let me know. I can help with the set-up and creating a logo and posters. Let’s create the biggest community of bakers!

Ultimately, I have to admit to having only one goal in my baking career… try to make as many types of cakes as possible and eating them all! Hands up for who is on the same page?


About the author

Jeremy is the co-founder of Ononga. His passions and wide interests motivated him to create the platform to share them with the world! He loves climbing, playing music, baking, board games, video games, movies and shows, hiking,... Don't hesitate to get in touch with him via the site!